1. WHAT ARE COOKIES?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Innersights) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your device both when it visits the website in question and also when it visits certain other websites.

2. WHY DO WE USE COOKIES?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our website and application to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our website and application. Third parties serve cookies through our website for advertising, analytics, and other purposes. This is described in more detail below.

3. TYPES OF COOKIES WE USE

The specific types of first- and third-party cookies served through our website and application and the purposes they perform are described below:

3.1 Essential Cookies

These cookies are strictly necessary to provide you with services available through our website and application and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the website and application, you cannot refuse them without impacting how our website and application function.

Examples of essential cookies we use:

• Session cookies for managing user sessions
• Security cookies for authentication and security purposes
• Load balancing cookies for distributing traffic to servers

3.2 Performance and Functionality Cookies

These cookies are used to enhance the performance and functionality of our website and application but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

Examples of performance and functionality cookies we use:

• Cookies that remember your preferences (such as language or region)
• Cookies that personalize content based on your account and preferences
• Cookies that help with form completion

3.3 Analytics and Customization Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website and application are being used or how effective our marketing campaigns are, or to help us customize our website and application for you.

Examples of analytics and customization cookies we use:

• Google Analytics cookies to understand how users navigate through our website
• Cookies that help us measure the performance of our application
• Cookies that help us improve our website and application based on user behavior

3.4 Advertising Cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Examples of advertising cookies we use:

• Meta Ads cookies for targeted advertising
• Cookies that measure the effectiveness of our advertising campaigns
• Cookies that help us serve relevant advertisements based on your interests

3.5 Social Media Cookies

These cookies are used to enable you to share pages and content that you find interesting on our website and application through third-party social networking and other websites. These cookies may also be used for advertising purposes.

Examples of social media cookies we use:

• Cookies that enable sharing content on social media platforms
• Cookies that track how you interact with our social media presence

4. SPECIFIC THIRD-PARTY COOKIES WE USE

4.1 Google Analytics

We use Google Analytics, which is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our website. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having your activity on the website made available to Google Analytics by installing the Google Analytics opt-out browser add-on (https://tools.google.com/dlpage/gaoptout).

4.2 Meta Ads

We use Meta Ads (Facebook) to provide targeted advertising. Meta uses cookies to track your interactions with our website and to display relevant ads based on your interests.

You can learn more about how Meta uses your data at: https://www.facebook.com/policy.php.

5. HOW CAN YOU CONTROL COOKIES?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through our cookie consent banner when you first visit our website or application. You can also control cookies through your browser settings.

5.1 Browser Controls

Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies, or to alert you when cookies are being sent. The methods for doing so vary from browser to browser, and from version to version. You can obtain up-to-date information about blocking and deleting cookies via these links:

• Chrome
• Firefox
• Safari
• Edge
• Opera

Please note that if you choose to block all cookies (including essential cookies), you may not be able to access all or parts of our website or application, or certain functions may not work properly.

5.2 Managing Analytics Cookies

You can opt-out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on, which prevents Google Analytics from collecting information about your website visits. The add-on is available at: https://tools.google.com/dlpage/gaoptout.

5.3 Managing Advertising Cookies

You can manage your preferences for Meta Ads by visiting the Meta Ad Preferences page: https://www.facebook.com/adpreferences/

Additionally, you can opt out of interest-based advertising through the following industry programs:

• Digital Advertising Alliance (DAA): http://optout.aboutads.info/
• Network Advertising Initiative (NAI): http://optout.networkadvertising.org/
• European Interactive Digital Advertising Alliance (EDAA): http://youronlinechoices.eu/

6. DO WE USE WEB BEACONS OR OTHER TRACKING TECHNOLOGIES?

In addition to cookies, we may use other similar technologies like web beacons (sometimes called "tracking pixels" or "clear gifs") or local storage. Web beacons are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our website or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, to understand whether you have come to our website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns.

7. HOW OFTEN WILL WE UPDATE THIS COOKIE POLICY?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

8. WHERE CAN YOU GET FURTHER INFORMATION?

If you have any questions about our use of cookies or other technologies, please email us at info@innersights.io.